Updating your Website with Fresh Content
So your webmaster has been working on your site for weeks now and you are excited to be almost finished! But is it ever finished?
It is funny that websites are treated as a one time thing. Even theÂ word “site”Â implies something that isÂ fixed. The truth is websites cannot be any further from this.
It used to be that a simple brochure typeÂ website with aÂ few of pages of informationÂ would be all your business needed for web presence.Â You wouldn’t have to worry about updating your website again untilÂ you needed a redesign, a couple years later.Â Those days are long gone.
If you don’t want your website to attract new customers or make any money then don’t worry about updating your website with new content. But if you want new clients to find your website, you must change your way of thinking quick.
New, fresh content plays a major role in search engine optimization and if a website has content that never changes, a search engine knows it.Â The search engine spiders will stop crawling your site because what is the point? Why look for content that is always the same?
Blogging platforms provide an easyÂ way for you to add new information to your site. You should be writing blog articles once a week at the VERYÂ least. Some people writeÂ blogÂ articles on a daily basis.Â Â Begin blogging once a week and stick to that. Then, bump it up to twice a week.Â Â Eventually tryÂ toÂ work your way up toÂ 3-4 times a week.
Consistently updating your website with fresh content helps your rankings in two ways.
#1- Â We know that Google spiders newly added content
#2- High page content is another factor Google considers when ranking your website
Just think if you wrote even one blog article a week for a year, that’s 52 pages of new content!
Updating your WebsiteÂ = Better Search Engine Ranking
Russ Cuthrell is a Michigan SEO Expert and Internet Marketer with over 24 years of experience in the Information Technology space. He is the owner of Spyder Byte Media, Inc., a Michigan Website Design company located in Shelby Township, Michigan. He has helped hundreds small business owners in Michigan use make it to the top of the search engines and stay there.