What is Video Marketing?
Video Marketing is a method of producing internet-based videos optimized specifically so that they can be easily found and listed by various search engines.
Today, consumers would prefer to watch video over reading text. People like to be entertained, educated, and informed and it is important to adapt your marketing mix accordingly. With video marketing, you can entertain your audience while covering a lot of information in a short period of time.
Previously businesses have used video marketing in the form of traditional television commercials. Unfortunately, TV commercials were not always within the budget of a small business. Video marketing online is affordable for any type of business. This is because there is no cost to post a video to YouTube, there is only the cost of shooting the video. It doesn’t matter what type of business or how large or small your company is. Any business can benefit from video marketing.